Strategic Communications

What? When? Where? To whom? Why? How?

Media Relations

News releases, blog posts, OP/ED pieces, letters to the editor, positive story pitching and placement, and preparing for editorial board meetings

Crisis Communications

Emergencies and reputational crises, how and when to communicate, emergency preparation plans, continuity of operations, etc.

Media Training/Public Speaking

Preparing for on-camera interviews, is it ever OK to say "no comment?" do I sit or stand when doing interviews over the phone? if I mess up during a TV interview can I start my answer over? Developing your personal style, major do's and don'ts, the best and the worst, jokes?

Social Media

To engage or not engage? Are your social media posts on message or off brand?


  • "If you're in need of crisis communications or public relations assistance, there's no one I could recommend more than Ray Feldmann. He's seen it all and could help you through any situation."

    Ron Snyder, Maryland State Police
  • "His clients will get the very best." “I worked with Ray at Towson University and was always very impressed with his ability to really listen to his clients’ needs and identify creative, exciting cost-effective strategies.”

    Beverly German, Towson University
  • "I've known Ray for decades as a journalist and later in PR myself. He is a consummate public relations professional."

    Ben Ford, A Bright Idea
  • "You somehow balance your role of authority and leadership with a friendliness and approachability that few people possess. I never have any reservations about stopping by your office for advice or to just shoot the breeze."

    Roy Henry, Towson University
  • “I worked with Ray when we were colleagues collaborating on State of Maryland initiatives - he’s the real deal and his instincts are spot on. I’ve also witnessed the expansion of his portfolio and dedication to family and community. It’s great to see he has launched his own consultancy.”

    Lisa Shenkle, Founder, LisaPR
  • “Ray is a pro! He knows government inside and out. His biggest asset is he’ll be your guide through the entire process.”

    Jim Chitwood

Meet Ray Feldmann

Ray Feldmann is a talented communications professional with 31 years of experience in media relations, media strategy, crisis communication, and issues management. From 2013 to 2018, Ray worked exclusively in the higher education space, where he developed successful communications strategies, advised senior leadership, and participated in numerous interviews with local and national media outlets, including TIME magazine and ABC News. While working in higher ed, he taught classes in public relations writing that included topics such as reputation management, social media strategy, and crisis communication.

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