News releases, blog posts, OP/ED pieces, letters to the editor, positive story pitching and placement, and preparing for editorial board meetings
Emergencies and reputational crises, how and when to communicate, emergency preparation plans, continuity of operations, etc.
Preparing for on-camera interviews, is it ever OK to say "no comment?" do I sit or stand when doing interviews over the phone? if I mess up during a TV interview can I start my answer over? Developing your personal style, major do's and don'ts, the best and the worst, jokes?